By Guy Kawasaki
This is an entrepreneurship guide that explains what it takes to transform an idea into a succesful startup company. The book describes the different difficulties any startup has to deal with. It tackles subjects such as: the business plan, the bootstrapping stage, funding,… We could say that it focuses mainly on IT companies although the general principles are valid for almost any company. The book is easy-to-read, does not ramble and is peppered with a pinch of entrepreneurial philosophy which is always encouraging when you’re about to choose the red-pill. I found particularly interesting the chapter about raising capital….valuable advice from someone who lives in the Valley and knows very well what it’s all about.
There are hundreds of books about running a business. I chose this one basically for the author: Guy Kawasaki. I first knew him when I read the foreword of Presentation Zen, and I thought that a guy that can write a so awesome introduction, must have lots of smart things to say.
To sum up, the book is good and sometimes brilliant. It’s not overly optimistic which is always welcome; can’t bear those stupid books that make you believe everything is possible if you try it, when we all know it doesn’t work that way.
This is a talk by Guy Kawasaki at Stanford University:
You can watch the rest of the videos here.